Select an email type you want to create

Note: The email type cannot be changed once the campaign is live.

Email Blast

A one-time message sent to your audience at a specific moment. Pick a start date and time. The platform takes a snapshot of your audience right then and sends the email to everyone currently in that category.

Best for: One-off announcements, flash sales, urgent updates, or newsletters where you only want to reach the people who are signed up today.

Email Campaign

A continuous, automated email that captures users over a period of time. Set a start date and an end date. The campaign stays live for that entire duration. As new people move into your target category, they are automatically caught up and sent the email

Best for: Ongoing promotions, seasonal events, automated onboarding, or targeting dynamic groups that change daily.

No recipients match your current selection.

Recipient Name	Email

Create an email

CAMPAIGN DETAILS

Recipients

Select who you'd like to send this campaign to, then define your list using the category, filters, and tags available.

Total recipients: 0 Total recipients is subject to change during the timeframe of the campaign.

Available shortcodes

In all categories Not in all categories

Recipient list

Fetch my recipients from

Sender

Sender name

Select the email address that this email will be send from

Reply to email (optional)

To change sender details (name and/or email), please contact our team at support@hellorubric.com

Subject

Subject line

Internal description (optional)

Used to help your team identify this email on the Communications page. Recipients will never see this.

Send time

Type: Email campaign

Start sending on

Stop sending on

Send at

Estimated send window:

Email design

Templates

Click a template to load it into the editor.

No saved templates yet.

No default templates available.

Add

Drag elements into your email.

Content

Structure

Columns

Prebuilts

Drag prebuilt blocks into your email.

Widgets

Configure a widget, then drag it into your email.

Styles

Adjust colours, padding, and borders for the email frame and content.

Body

Background colour

Padding

Left 20px

Right 20px

Top 32px

Bottom 64px

Content

Background colour

Padding

Top/Botom 0px

Left/Right 0px

Border

Colour

Width 0px

Radius 0px

Shortcodes

Use these shortcodes in your email to personalise it for each recipient. Click a shortcode to copy it.

Not in all categories — disabled

No shortcodes available. Select a recipient category first.

Shortcode fallback

If a shortcode has no value for a recipient — for example, a field is blank or not set — this text will be used in its place. Leave empty to remove the shortcode placeholder entirely.

Body